When we started Orthly in 2016, we set out to disrupt the aligner industry by combining leading in-person dental treatment with advanced virtual care to deliver superb results. While that still holds true today, we have a much bigger vision in mind: to fix dentistry.
And we needed a new name—and a new look—to reflect that.
According to the American Dental Association, patients should go to the dentist at least twice a year. Yet one in three Americans have not been to the dentist in the past year, and 40% of people say they don’t go as often as they would like. Why? Experience and cost. We think we can change that.
Our goal is to create a new kind of dental experience. We want to give patients the trusted, convenient, top-of-the-line treatment they deserve
The crux of our business is the same: Ultimately, we are committed to helping people become a better version of themselves. And we still believe providing superior aligners and premium care at a price they can afford is one of the best ways to do that. That’s why not much has changed in terms of what we offer and how we work. Our patients will still receive the same high standard of care—and amazing results—they've come to expect from us.
But just like our patients, we have big goals, which is why we are transitioning to Dandy—a name that better suits not only our personality but also our mission: to make dentistry more accessible, more human, and more effective.
With our new name comes a fresh, new design. We believe there’s no gray area when it comes to delivering incredible results for our patients—no such thing as good enough. And you’ll see that promise reflected in our honest, no-BS voice and our modern, black-and-white design. Starting today, you'll stop seeing the Orthly name and start seeing our new Dandy logo, new color palette, and a renewed focus on supporting anyone doing the work it takes to get better.
We hope you love our new look as much as we do. If you have any questions, please don't hesitate to reach out: email@example.com.
On behalf of the entire Dandy team,
Toni Oloko and Daniel Hanover