Maintaining a website for your dental practice has become so much more than just a “Contact Us” heading or a link to the patient portal. With an effective dental marketing plan and a thoughtful dental website design, you can attract new clients and set your practice up to stand apart from the competition. We’ve scoured the web for some of the best examples of dental practice marketing and how it’s done right.
Scripps Rock Dental
Notice how the Scripps Rock Dental website has two prominent Call-to-Action buttons that direct users to book an appointment or contact the practice immediately. This is an example of the “Call to Action” (CTA), which directs customers on what to do next, leading toward your desired action and creating a sense of urgency to do it now.
Utilizing CTAs will increase conversion rates by providing immediate, clear options for engagement. With a Call to Action, users are much more likely to follow through instead of delaying until later and, thus, likely forgetting to do so.
Feature 2: Testimonials of satisfied clients
Many of the best dental websites will showcase positive reviews from patients, highlighting their experiences or outcomes. Humans are naturally social creatures, and we take the word of others seriously when making decisions. Whether utilized in static posts or on revolving social media highlights, testimonials are extremely effective at building trust and credibility through social proof, encouraging new visitors to become patients.
When users visit dental websites, navigation needs to be smooth and easy. Providing a “Services” dropdown menu that lists all treatments offered, with quick links to detailed information pages, is vital. This saves the visitor from the need to scroll endlessly down the page, and greatly enhances the user experience.
Hellotend
Yes, this is an overarching franchise site, but Tend sets the standard for cutting-edge dental website aesthetics.
Feature 1: Video that plays upon homepage load, showing consumer, office, and building trust
One of the easiest ways to hook potential patients is to feature engaging video content that introduces the dental practice, showcases the clean & friendly office environment, and emphasizes first-class patient care. Allowing clients to see the actual office, staff, and satisfied patients will provide a human touch and quickly build a connection, making the practice more relatable and trustworthy.
Feature 2: Enticing popup to explain if insurance covers exams
A well-designed, non-intrusive pop-up that provides information about insurance coverage for exams will help the visitors understand their benefits while lowering the barrier to entry by addressing one of the most common financial concerns upfront.
Feature 3: Value proposition
The best dentist websites often feature some sort of “value proposition,” which provides relevance, value, and differentiation for their office. This value proposition may highlight the practice’s proprietary mobile app that assists with appointment scheduling, checkup reminders, and patient education. This asset demonstrates technological advancement and convenience, which appeals heavily to younger and tech-savvy patients.
SmileLA
Feature 1: Pictures of actual clients with dentists they can expect to work with will bolster trust
Expanding on patient testimonials covered above, another great way to build patient trust with your dental website design is to include authentic images of patients interacting with dentists – showing real results and positive relationships. Featuring actual patients will humanize the practice and build credibility.
Feature 2: Before & After photos build credibility
Many of the best dental websites will feature before-and-after treatment photos that showcase beautiful, successful outcomes. These provide users with visual proof of the practice’s expertise and effectiveness, lowering apprehensions and encouraging new clients by letting them see what’s in store.
In addition to the standard contact information at the bottom of the page, like office phone number, address, and email, your dental website should feature an embedded interactive map to show the practice’s location. This visual aid makes it easier for new patients to find the office, reducing anxiety about navigation.
First Hill Dental Center
Feature 1: Informational copy helps clients understand what services they can expect, as well as keyword-rich copy that will help site rank for target terms and pull in organic traffic
By including detailed, informative content about each service offered, you have the opportunity to not only teach clients about your offered services but to also enhance your site’s Search Engine Optimization (SEO) and gain more organic web traffic by sprinkling your copy with keyword-rich phrasing.
Feature 2: Blog of helpful information to nurture new customers and loyal returning customers
Maintaining a regularly updated blog is another common thread on the best dentist websites. The articles on dental health, tips for dental hygiene, and practice news will keep patients engaged and informed, enhancing loyalty and retention.
Feature 3: Team page showing bios and photos of the dentists builds trust
While upgrading your dental website design, consider adding comprehensive bios of the dentists, hygienists, and staff, including their qualifications and specialties. This not only showcases the strengths of your team, but builds rapport and trust by introducing the team and making patients feel more comfortable with them.
Dentologie
Feature 1: Great locations pages that help people in different neighborhoods find the best location
If your dental practice offers multiple locations, you should include detailed pages for each practice location including maps, contact information, and services offered. Expanding this section will enhance local SEO (like whenever a user types “dentists near me”) and provide convenient information to your prospective local clients.
Feature 2: About Us page shows how this practice began, bringing a human touch to the practice and building credibility and trust
When building your dental website, consider including a narrative of the practice’s history, mission, and values, with links to professional profiles (like LinkedIn pages) for the dental team. Adding this human element to your practice will strengthen the emotional connection and trust with your customers.
Feature 3: FAQ page answers the burning questions users may have before they even book an appointment
Adding a comprehensive FAQ section can address common concerns and questions about treatments, policies, and procedures. Not only does this make patients feel more informed and confident by reducing uncertainties, it also reduces the need for staff to personally address these questions via phone or email.
Dental websites: Frequently Asked Questions
Why is a website important for dentistry?
A dental website is essential in today’s world to attract new patients by providing information, facilitating communication, and remaining relevant in local search results. If you’re researching how to attract more patients to your dental practice, this is one of the cornerstones of any successful dental practice marketing plan.
What features are most important to include in a dental website?
More than just a modern telephone book listing, your dental website design should include key features like Calls to Action (CTAs), real customer testimonials, service pages, team bios, and SEO-optimized content to bring you to the top of local search results. Adding these features will create an effective and engaging website that brings new clients and retains existing patients.
How can I improve the SEO of my dental website?
Optimize your content with relevant keywords (like “family dentistry” or “dental implants”), as well as local SEO strategies, like including your city name or registering as a verified business with search engines like Google. Create fresh, informative content often to engage visitors and promote a building of backlinks that add reputability to your dental website.
How often should I update my dental website?
You should be updating your dental website at least once each month to keep content fresh, relevant, and engaging for visitors. Consider adding regular blog posts on dental health, patient testimonials, service updates, and any changes to address, phone number, or hours.
What kind of content should I include on my dental website?
The best content to add is that which builds trust and engagement with your visitors and existing clients. Consider adding informative service descriptions, positive patient testimonials, educational blogs, and regularly updated FAQs. These help to create a well-rounded dental website that provides value and improves search engine rankings.
How can I make my dental website more user-friendly?
When considering your dental website design, prioritize easy navigation with a logical organization of content and the use of clear dropdown menus. Ensure that your site is fast, smooth, and responsive on mobile devices and desktops alike. Optimize loading times by compressing images, minimizing plugins, and using caching tools. When used together, these will enhance user experience and make it easier for visitors to find pertinent information and book appointments.
What are the best ways to encourage online reviews for my dental practice?
Encourage reviews by providing exceptional service and asking satisfied patients for feedback. Try sending follow-up emails after appointments, thanking patients, and directing them to leave reviews on Google, Yelp, or your website. Integrate these reviews into your dental website and update them often. This builds social proof and enhances your practice’s online reputation.
One of the easiest ways is to link the social media profiles (e.g. LinkedIn) of your staff in website bios and blog posts. You can also regularly share informative content like dental tips, office updates, and patient testimonials on an office social media page to engage with patients, expand the practice’s reach, and boost traffic to your website.
What are the privacy and security considerations for a dental website?
When designing your website, be sure to implement SSL encryption to secure data transmission between your website and its users, as well as authentication measures to protect patient data and accounts. To meet HIPAA regulations, you will need to obtain patient consent for data collection, as well as provide secure storage & transmission of patients’ electronic health records. Be sure to regularly update software and plugins to limit vulnerabilities.
How can I track the performance of my dental website?
Track your dental website performance with tools like Google Analytics, and monitor key performance indicators (KPIs) such as website traffic, bounce rate, conversion rate, and average session duration. You can then use these data insights to optimize future content, improve user experience, and enhance marketing strategies to make your website more effective.
What should I consider when choosing a web design service for my dental practice?
When choosing a web design service, consider seeking a firm with experience in the dental industry and follow these key tenets:
- Review their portfolio to make sure it aligns with your vision.
- Look for client testimonials to gauge satisfaction and dependability.
- Ensure they thoroughly understand SEO, appointment scheduling modules, and HIPAA compliance practices.
This will all help to construct an engaging, pleasant dental website that drives new customers to your practice.
